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RE: Steemit Homepage Redesign: A Proposal For Maximizing Sign Ups
I think the key feature about the blockchain is that it is "new technology". People do like being associated with new stuff and technology. That also primes them for not understanding it all right away. It's new, it's still developing, and they have a chance to participate in something special.
Excellent point, though instead of "new" I would use words like "revolutionary," "breakthrough," "state-of-the-art," etc. Same idea though. Maybe a better tagline would be, "The World's First Social Blogging Platform Built on State-of-the-Art Blockchain Technology"
Breakthrough sounds pretty good!