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RE: Steemit Homepage Redesign: A Proposal For Maximizing Sign Ups
we should drop blockchain in the headline. It just confuses people in my opinion. Headlines should be clearly answer one answer: "What's In It For Me".
Blockchain, unless you are a techy, means nothing to 99% of people.
Agreed, and it also doesn't really make sense in this context. In other words, even for those people who do know what "blockchain" means, that doesn't mean they will understand what "Welcome to the Blockchain" means. I think what they were trying to do was advertise Steemit's ability to enable people to get involved with the Blockchain with a very limited investment, but that's not at all clear, which means it's not a very good tagline. I think that promoting this aspect of Steemit (as an easy way to get involved in Blockchain technology) is a good idea, but doing it there in that way is not.
I think the key feature about the blockchain is that it is "new technology". People do like being associated with new stuff and technology. That also primes them for not understanding it all right away. It's new, it's still developing, and they have a chance to participate in something special.
Excellent point, though instead of "new" I would use words like "revolutionary," "breakthrough," "state-of-the-art," etc. Same idea though. Maybe a better tagline would be, "The World's First Social Blogging Platform Built on State-of-the-Art Blockchain Technology"
Breakthrough sounds pretty good!
I think so too Blockchain is a meaningless word to most people. I think most people if not all don't care this is based on Blockchain technology. They want functionality and a chance to get paid for posting content.
Part of what I understand this project to be about is bringing understanding of blockchain tech to mainstream audiences. I don't think we should drop language from the intro, but I do think something like a hover-triggered window with a statement like "What's a blockchain??? Click here to find out" that links to a concise description of what a blockchain is as pertains to Steemit would be appropriate.