pinterest is an online pinboard especially popular among women it was the social media darling of 2011 the fastest site and first to get to ten million user, pinterest is still growing at double digits but his rocket ship ride slowed dramatically in 2012.

pinterest site has 20 million user, most of them in the coveted female demographic, devoted to interests like fashion, interior design, cooking, and recipes. Pinterest is now the third most popular social network by visits, after Facebook and Twitter.

Just look at who’s on the site and what they’re passionate about:

• 68% are women
• 50% have children
• 50% are ages 25 to 44
• 28% have high household income of $100,000+

And the hot topics for pinboards:

• Beauty
• Fashion and jewelry
• Interior decor
• Food and cooking
• Weddings
• Travel
• Photography

Pinterest is that it has elevated cool but otherwise ordinary people into highly influential tastemakers. Graphic designers, “fashionistas,” architects, interior decorators, crafters, cooks, homemakers—these are the types of people who rise to stardom on Pinterest. The heavy hitters generally create a few dozen boards with a few thousand pins. They can have hundreds of thousands of followers apiece.

I recommend a test-and-learn approach to Pinterest. It is a vibrant, different, and exciting social media phenomenon. Brands that set up a presence on Pinterest will benefit by forging a connection with one of the most coveted consumer demographics anywhere.