Oh, by programmers for programmers? A lot of things that have to do with blockchain technology aren't build for human consumption, yet. Because the interface, design and whatnot aren't optimised for the common people, like Facebook/Twitter/etc.
A lot of thought has to be put into the whole thing before this is approachable to the masses. And since it is in their mission statement, they have to do something about it. And I really hope that steemit peeps understand it. Or at least some people who are building their own tools to interact with the blockchain.

At least a lot of people see the problems, and are offering their thought on what solutions may be.