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RE: The Celebrity Promo Trap

in #steemit7 years ago

Once a high standard is set, one can only long for higher rewards, not lower.

This is true for almost every member. I've had many come to me and say "my first post was rewarded x posting rewards, why the others so much lower??"

I believe that Steemit needs first and foremost content creators that also like to interact with the community.

Absolutely this. Many have asked me why I don't promote Steemit so much on youtube/twitter and waste time on Twitch, but I feel the streamers there are hands down some of the best to communicate with their audience. Not sure if its because of the only gateway being the live chat compared to youtube's spam of comments filled with 50% trolls or other sites where the audience doesn't get much connection with their "celebrity". This often depends on how big of a celebrity they are or how big they see themselves to be, this is also very different for many.

I know youtubers and streamers who have subs in the thousands yet take the time to interact with their audience and base a lot of their content around them while there are others who think tens of thousands are good enough for them not to waste time on them or maybe even have an assistance do all the work pretending to be them.

That difference can also play a big role in what you were talking about the celebrities that know their audience and abuse them knowing they don't know any better to believe them, some celebrities abuse it more than others while possibly being a complete hypocrite about the content they preach. It all comes down to the big Fake vs. Real which is being bent and abused so much in the world lately it can make it confusing to the best of us.

A few days ago I stumbled upon a video about instagrammers using fake weights to try and get that extra fame and attention. There are no boundaries on greed or integrity in the world anymore, I hope we as a community will be more careful with how we spread our value along this time around but I am sure that with a bigger user-base and a delay in posting rewards being paid out it will do much better than before!

Great post, btw. I might've gone a bit offtrack with my comment.

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funny, I was just about to add a comment to this and see that @michellectv beat me to it! I was going to add that even as our YouTube channel was approaching 100,000 subs, we still took the time to respond to comments as best we could, especially if they were meaningful ones. Of course, at that level it does get increasingly more difficult, but it's still important to stay humble and show appreciation to those who helped get you there in the first place. Plus, it's a two way street as some of our best fans were also a great source of knowledge, inspiration, and insight as well.

Excellent response, really! I would add that a) content is crucial, but equally important is the quality of engagement from followers rather than quantity that matters most... and b) having big numbers (unless it's in the multi-millions) really doesn't amount to much on many social platforms anymore because most followers/subscribers no longer receive notifications (e.g. YT, Twitter, FB pages)...I could also add the issue of bots to this list... they can be beneficial until they become inauthentic, spammy pariahs (e.g. Instagram).

Definitely on track because really, this is all what has comes down to. People simply got bored of the old way of following. They need engagement. Real comments, Real interaction. The "ice cold" mode of the author being disengaged for more 'prestige' doesn't work. It looks duchy. If you are that busy to not be able to interact with those who support you then you shouldn't be earning that much to begin with.

I think Steemit can take this REAL value, human interaction, the most valuable asset along with the content and monetize the shit out of it. This is what it all comes down to.

"I think Steemit can take this REAL value, human interaction, the most valuable asset along with the content and monetize the shit out of it. This is what it all comes down to."

Yes.

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