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RE: Smart Media Tokens (SMT) and Targeted On-boarding

in #steem7 years ago

Very interesting - I liked your distinction between the different types of "onboarding" that are possible for your film project and why a solutions-based approach could be effective and successful. In business lingo, I would probably call those "pain points" - as in, "What kind of pain do you have... and how do we help you get rid of that pain?" Fundraising is a huge concern, of course. That's why I think crowdfunding has been so commercially successful.

One other pain point, I think, is "first weekend box office." I used to work for a New York City digital marketing agency, and we had a number of indie filmmakers as clients. One concern that they had was getting people in seats on opening weekend. If they couldn't get that first weekend box office number to be as big as possible, cinemas would basically pull those films and put in films that would perform well. And so filmmakers would come to us, and ask us to find people to watch their films as part of our marketing engagement.

So, social media was very effective - if you knew that a documentary film was about, say, whales, you'd find every single online community about whales and raise awareness of the film with those communities. You'd run ads on Facebook for people who identified in some way as fans of whales. That type of thing - make them aware that a film about whales was opening in a month... So... in terms of solutions to be offered as part of Steem.film, I would humbly suggest the concept of "first weekend box office" in addition to "fundraising" as a topic for discussion. Steem.film would function in some way as a low-cost marketing support network/agency that would help them succeed on opening weekend.

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I don't disagree with you. And eventually I believe there will be many films that make it to the 'box office' stage. But the idea of steem.film is to encourage a collaborative community to make films. The Film Festivals are there for the ones that want to take that step. But I'm using the short film (TOOTTC) - my blogs with that in the title and then my feature film to pave the way through on-boarding. Once we have a full blown and thriving film community, inventive people like yourself will do what you need to do to be successful and leverage the resources. It's an exciting proposition. It will be a public, decentralized site... just like Steemit. No one will own it!

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