I would think that since money is being funneled to fake people and/or assholes, it would be in the interest of the stakeholders to expose those people as fakes and assholes so that people stop sending them money.
As long as their investment of time/money is 1$ lower than the money that would have gone to pieces of shit, it would be profitable to expose them as will be done.
They would have to come up with an effective system though. Like a combination of reputation, snopes.com, yelp, etc.
Now that people have money on the line, they should care more (and take action) what happens on the internet. That's probly a good thing imo!

Or maybe I just see the silver lining in everything..