The problem here is Dylan Mulvaney seems to be targeting children with HIS content on TikTok. So long as distributors limit their purchases of Bud Light and similar products perhaps competitors will pick up the slack.

I'll be enjoying some Michelob Ultras with some friends, but I'll never drink a Bud Light again. It isn't much of a big gesture considering both are owned by Anheuser-Busch. If I'm out alone or getting some drinks from the store, I'll purchase something else entirely. I'm not doing a full boycott, except on their singular brand Bud Light.