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RE: What was Budweiser thinking with this new advertising campaign?
I've never been a big fan of Budweiser beers so my buying habits wouldn't change anyway. On the other hand, I'm not so sure their strategy won't work. I get the impression young people do in fact buy things influencers tell them to...hence why they are referred to as influencers (a term I hate).
The problem here is Dylan Mulvaney seems to be targeting children with HIS content on TikTok. So long as distributors limit their purchases of Bud Light and similar products perhaps competitors will pick up the slack.
I'll be enjoying some Michelob Ultras with some friends, but I'll never drink a Bud Light again. It isn't much of a big gesture considering both are owned by Anheuser-Busch. If I'm out alone or getting some drinks from the store, I'll purchase something else entirely. I'm not doing a full boycott, except on their singular brand Bud Light.
I just think that with this particular influencer that the target audience there was never going to drink Bud Light anyway but I guess you never know. I was visiting a friend in Brooklyn and somehow Pabst Blue Ribbon has become a hipster beer over the years.