Newslink: Coming soon: Planters-branded peanut beer

Mr. Peanut is getting into the beer business. Planters peanuts, long paired with beer, are now actually going into a brew as result of a new collaboration between the Kraft Heinz-owned brand and Chicago-area-based craft brewer Noon Whistle Brewing.

https://adage.com/article/cmo-strategy/unexpected-kraft-food-brand-craft-beer/315365/