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RE: Secret Facebook App Revealed - LOL Is Zuckerberg's Newest Meme Based Experiment Being Tested By High School Kids Right Now. Here We Go!
It made sense when their site was seen as fun, I'd say most folk think of the fighting and name calling there as a hassle and sharing their life story as being a chore. In a perfect world perhaps their model would work, in this one it seems that it's not the best for sure.