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RE: ARGHH NO MORE CONTENT PLEASE!!
The race among consumers is who got there first, bragging rights. Content does not matter sometimes because all consumers want is to go there. At least what I observe in cafes or places to eat and places to visit. If someone posted online a picture of food or place, then the chain reaction is set. What will the marketers do? Nothing. Sit back and watch. The idea of quality content is lost.
thanks for sharing @leeart :D ooh thats a good point to make! It definitely is a trend for consumers to do that and share everything, whether its quality or not, to their audience. I suppose that can be good news for marketers as they don't have to do anything but still receive some sort of 'shoutout' to boost their awareness. But it becomes a problem if the brand itself is trying to build a certain reputation and consumer push out content that compromise it.
Indeed that is a big concern. Building a reputation is tough and maintaining that reputation is tougher.