ARGHH NO MORE CONTENT PLEASE!!
With the rise of social media marketing, an overload of content curation is being pushed out without much thought and deliberation.
Brands, both large and small, are competing aggressively in an over-saturated marketplace on social media platforms such as Facebook, Instagram and Twitter. And they're all competing for YOUR ATTENTION.
Their main weapon is content across a variety of social media networks. Curating excessive content seems to be the tactic all brands are employing.
"With enough blog posts, pictures, videos, it's bound to capture their attention and make them loyal customers" says a stressed and overly optimistic and naive marketer Not a chance, buddy.
These marketers don't seem to realise or even consider the possibility that consumers are sick and tired of brands selling at them through these social media platforms. There's way too much clickbait, too many videos, visual quotes, etc
Consumers have had enough of all this junk content overload!
"Then what are we supposed to do?!" cry out all the marketers in a panic state
A: Go back to the beginning and get to know your consumers!
A consumer-centric approach to brand, social and content marketing - whether it be through traditional or digital channels is crucial.
Ignorance to consumer needs and wants is brand suicide - 'guaranteed to lose them at hello'.
It's time to look at delivering value. Yes, it's time consuming and yes it will mean that you won't be heard amongst the noise of all the other brands vying for consumer attention. BUT, it does mean curating quality content that consumers actually want to engage with. And that will be such an impactful differentiator to attract and retain a strong customer base.
so, if you're a marketer, STOP being a sheep. STOP mindlessly putting out irrelevant content. STOP providing information that is incredibly accessible with a mere google search so much so that your post holds no value.
START researching your target audience and inspiring them. Connect with them on a deeper level by helping them solve a problem or achieve their goals.
Less is More
Let me know what you think :)
Read it here
Keep it up @chels!
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hehe thankyouuu @newbieresteemday :)
You have mentioned Instagram. I used to like it, but when they changed feed order (it's not by the date anymore) I just hated it the same as Facebook...and I search for something else...and I am here :)
thanks for dropping by @pgrab86! Honestly, it's all about maximising profits in the business model. Instagram saw the potential for advertising and sponsorship and focused on that. It's drifted away from seeing friend's content to showing the content from individuals with a higher following base.
I agree with you, Steemit is a breath of fresh air :D
Yeah. I understand what they did, but it made app useless. Social platform isn't social anymore, so I just stopped using it
The race among consumers is who got there first, bragging rights. Content does not matter sometimes because all consumers want is to go there. At least what I observe in cafes or places to eat and places to visit. If someone posted online a picture of food or place, then the chain reaction is set. What will the marketers do? Nothing. Sit back and watch. The idea of quality content is lost.
thanks for sharing @leeart :D ooh thats a good point to make! It definitely is a trend for consumers to do that and share everything, whether its quality or not, to their audience. I suppose that can be good news for marketers as they don't have to do anything but still receive some sort of 'shoutout' to boost their awareness. But it becomes a problem if the brand itself is trying to build a certain reputation and consumer push out content that compromise it.
Indeed that is a big concern. Building a reputation is tough and maintaining that reputation is tougher.