Thank you, some new insights how we work and how we decide based on illusions our brain produces. One thing where i read books was about emotional decision we always make. Many people believe we think about the pros and cons and then we make a rational decision as result. But that's not true. I like the picture of a balance with positives and negatives which Brian Tracy drawed in his training The Psychology of Selling. If someone negotiates with us or just talk to us we evaluate each statement in a fraction of a second and put more weight on one of the two sides. In the end we have that gut feeling if something is good or bad for us. Nothing rational at all, just a feeling.