Now if only the whales could see those content instead of voting for the same people or their friends, then there's no need for bots. If only the system will improve the new tab, the views and put quality content to the top.

Well ideally we don't want to be focusing on the whales and keeping them whales. There are only so many of them and if we keep focusing on them it'll make it harder to create more. With Hardfork 19 it is a little tougher for them to just spend votes, and the number of people on steemit is increasing.

So really the best tactic is just to focus on making a good blog, writing about what you enjoy and hopefully getting a following of people. Ultimately focusing on the whales is focusing on a small group of people that have more and more people that they are being divided against.

Also being a whale doesn't mean decent. So yeah they will support their own friends, and such and they should be able to. Yet do we want to follow them around hoping they will notice us and in the process keep giving them more and more power while we try to get their attention.

For me that is a resounding no.

There is a discoverability issue with steemit but, as you state it is in beta and I'm hoping communities and some other initiatives can help with that.