What does that say about the people who vote and make the ratings?

They are all for-profit organisations, and to keep making profit they need to have more 'customers' so how do you get more customers? CLICKBAIT!

They just make headlines and images that draw attention everything else is secondary. And if a juicy lie draws in more viewers, then it's simple, they just lie. As every viewer consumes a google ad, or another kind of marketing. As the ads are paid per view.

And people are TV junkies. So there will always be brainless people who consume the lies.