No, it's a token sale.
Going by your argument, any issuance of equity is an IPO.
Not all equity issuance takes the form of an IPO, which has a designated framework. Similarly, not all token sales have to follow the framework of an ICO.
ICO and IPO are the name of the first (or initial) issuance of tokens/shares. The first token sale is an ICO. The first public shares issuance is an IPO.
Doesn't matter what initials you use, when you raise money with a coin it's an ICO. Exchange or not, protection or not. Money backed or not.
No, it's a token sale.
Going by your argument, any issuance of equity is an IPO.
Not all equity issuance takes the form of an IPO, which has a designated framework. Similarly, not all token sales have to follow the framework of an ICO.
ICO and IPO are the name of the first (or initial) issuance of tokens/shares. The first token sale is an ICO. The first public shares issuance is an IPO.