My answer here is

PACKAGINGS

Reasons for my answer

1; it is a 10 letter word
2;from the clue given it was said that it covers something, and yes packagings covers a product
3; it can be removed, before a product is used the packaging must be removed before use
4: it comes in various shapes, colors materials; depending on the type of product inside it can come in any shape , material, design , color, like a pizza which is round but the packaging which is a square box(shape) in any color, material and so on
So ma @patjewell my answer here is packagings, I had to crack brain before finding this guess😅😥