I remember reading about rainbow bagels awhile back, that they were this huge success story at one particular bakery in NYC...nothing special about them, just their color palette. I don't know, it doesn't do it for me either, it would make me feel like I'm eating a birthday cake, rather than a bagel or a grilled cheese sandwich. Also, does that sandwich in the picture have SPRINKLES on it? What depraved madman concocted such a monstrosity???