Thanks @lukestokes.

1. Ok, good feedback. Valid point on a shark "eating people" but an orca is already a "killer whale". Are they out to kill whales? Sounds scary. The community so far has overwhelmingly gone for shark (mostly b/c they don't know what orca is so I think we're going to introduce sharks.

2. Yeah, Vests and SP are the same effectively, but nobody knows what Vests are unless you dev on the platform. The USD approach was just to help ppl have examples of the current vote amount in $ for current fish type. It will, of course, change due to a fluctuating Steem price.

3. For now, we don't really call out a specific users and their fish category. It's going to be used for a more top level classification. To see what "type" of account has/is voting, commenting, etc fo both globally and inside each tag community. Something similar to this.

Here an example. Numbers are not accurate and it's just a mockup for design purposes, but should get the idea across.