You know man, dominoes was completely restructured a few years back, they threw their brand in everyone's face and reworked their product based on customer feedback.

The one thing that makes it all work though is their understanding of the fact we live in a relationship economy. Label it however you want but the fact is people are waking up and the companies that will find success moving forward are the ones who put their client interests first.

There are definitely legal hurdles like responsibility to shareholders to make a profit. But for a company like dominoes this is a brilliant double stroke. They are seen as serving their community but really they are just an army of pothole finders (drivers that go everywhere) and a company with the means to pull off a government embarrassing operation like this.

I like it. It appeals to the anarchist in me as well as the marketer/salesman.