You can combine these two for a feel of what's going on there (they both use the BitShares blockchain):

https://coinmarketcap.com/exchanges/bitshares-asset-exchange/
https://coinmarketcap.com/exchanges/openledger/

$10M isn't much, but it's kind of a chicken or the egg problem. There isn't enough volume, so people don't use it. But because people don't use it, there isn't enough volume. I agree the UI/UX needs work, but there are some recent worker proposals that are being worked on to improve things there, so that's cool.

For the most part, if you know the price you want, you can get it at that price. The downside is, the market may have moved on from that price in the meantime.