website design gets overlooked by so many struggling site owners.
you hit on be visible on all devices, so many overlook the cellphone.
and colors, well that is a topic by itself.
My first thought is do not stay on the "2000"s.
So many people remain outdated, and wonder why sales are down.
Flashing words or ===== graphics did to disappear for good.
If you can't CSS, please do everyone a favor and pay for it.