OPIRIA: A global decentralized marketplace for the secure and transparent buying and selling of personal data.

Most times, consumers needs are misunderstood due largely to lack of information or fake data which inevitably leads to weak or no results aimed to achieve by companies or agencies who have needs for these consumer data. The need to know and understand ones target customers comes into play when a company wants to either rebrand or renovate their business. This can only be done when personal data is collected, processed and interpreted. The more personal data, from as many sources as possible, the better and more telling the sample will be and hence one’s ability to profit from it. The best way to go about this is to analyze a large number of touchpoints and use the data obtained to generate actionable forecasts from it and derive new products and services from that data. Once the right personal is being used to rebrand a business, the success of such business is sure as it was built on the interest of many consumers and thereby the consumer base will be active and the product always selling and generating revenues to the company.

Personal data allows companies to predict customers future behaviours and trends. Thus helps companies know at what stage a customer would want what and at what stage they wouldn't want that again. It also helps them know how a customer would want to access a given service and at what time the customer will be doing that. Knowing all this, allows companies to better allocate their budget to certain segments of the market and leads to them better focusing their Research & Development efforts on areas that are needed the most. Personal data allows companies to have a specific target customer and reach out to them in a very customized manner, with the right message, through the right channel and at the right time.

Having personal data of numerous customers gives companies a huge competitive advantage. Companies that better understand their customers can build smarter products and services that much better meet customers’ desires. The result is fewer failed products and thus fewer failed investments.

Companies worldwide desperately need personal data from consumers to understand their needs and requirements in order to design products and services that fuel desire as well as perfectly target marketing and sales activities. And this is why the data brokerage industry is worth $250billion on a yearly basis. The Opiria platform already has 4000 consumers and 50 companies already using the platform. These companies includes: Audi, BMW, Mercedes-Benz, Volkswagen, General Motors, Nissan, Intel, Procter & Gamble, Freightliner. Most big data companies, steal and sell users data's without compensating them for it. Customers data's, gets sold without their knowledge and consent. Opiria is revolutionising that. Opiria with its working product is offering individuals a chance and a platform where they can trade their personal data's and be paid for it through the PDATA token. Not only this, the Opiria consumer research platform is helping top companies worldwide to understand consumer needs and requirements. Also, Opiria is offering consumers a chance to control with whom they share specific personal data, consumers get proper compensation for providing personal data and Personal data flows directly from consumers to companies with no middlemen through a decentralized marketplace. This is exactly how the Opiria platform will work: Consumers can create a profile on the Opiria platform and start disclosing personal data, or granting permission for their personal data to be collected through: a browser plugin, a smartphone app, wearables and smart devices, or through surveys. They can decide which data they disclose to the Opiria database. The more they disclose the more valuable their profile becomes. Companies can ask consumers for permission to access their disclosed personal data through the Opiria platform. Consumers that consent to provide their data would trigger a smart contract between the consumer and the company. On this basis the consumer is paid with PDATA tokens and the company receives the requested personal data. Opiria has an added advantage over today's traditional data brokers as it will allow companies gather data information directly from consumers and not middle men.

OPIRIA UTILITY TOKEN (PDATA)

PDATA is the Opiria platform Base token. This utility token will be used by both the customer and companies as well. Every activity on the Opiria platform will be executed using PDATA. Companies need PDATA tokens in order to purchase personal data from consumers respectively to send them surveys. Consumers earn PDATA tokens by selling their personal data and by participating in surveys. Opiria and the PDATA Token create an ecosystem for the secure trading of personal data while fully protecting consumers’ data privacy and granting them full control over direct payments for their personal data.

HOW TO TAKE PART IN OPIRIA ECOSYSTEM:

In order to be part of the Opiria platform, consumers have to sign in and create their profile. This contains the following steps:

● Register to the Opiria platform with the Opiria app or the Opiria web interface for consumers.

● Fill out initial survey and disclose basic necessary personal data (demographics).

● Fill out additional surveys regarding different topics such as interests, education, financial data, health data and so on.

● Install Opiria app on smartphone (if not already installed) and define which personal data shall be disclosed (e.g. smartphone usage, app usage and data, browsing behavior, touchscreen entries, online shopping behavior, emotion tracking, location tracking, data from connected wearables, data from connected smart devices, and so on).

● Install Opiria browser plug-in and define which personal data shall be disclosed (e.g. browsing behavior, keyboard entries, online shopping behavior, screen recording, eye tracking, emotion tracking, give access to social networks, give access to contacts, and so on).

The main tokensale will start on the 9th of April. To participate, kindly go to website for whitelisting.

For further enquiries

Website : https://opiria.io/

Whitepaper: https://goo.gl/fR1Q6f

Ann Thread : https://bitcointalk.org/index.php?topic=3076122

Telegram : https://t.me/PDATAtoken

Twitter: https://twitter.com/PDATA_Token

Facebook:https://www.facebook.com/pdatatoken/

Reddit:https://www.reddit.com/r/PDATA/

Youtube: https://goo.gl/gcyf1n

LinkedIN: https://www.linkedin.com/company/18291449/

Medium blog: https://medium.com/pdata-token

My Bitcointalk link : https://bitcointalk.org/index.php?action=profile;u=1016770