It is meant to be an analytics engine to make users able to utilize social media better, as well as function as a social media platform on its own. If you are looking at it like a "facebook" you will miss the point. It is more like a hootsuite on steroids.

also, the company has been around since 2014, and people in crypto are just now getting hip to it because they decided to add blockchain technology to their platform and decentralize their databases.