Yes, the early marketers discovered these "buttons" and they've had a century to polish their craft.

There are some people doing marketing now who actually point out that these are more or less hardwired into humans and they jokingly say things like, "Use these for good, not evil."

I've never been able to "market" something I didn't truly believe in though.

That's probably why I'm sitting in a wobbly chair, typing this on an old Dell keyboard in my home office instead of some corner office on Madison Ave.

It's nice though, I can hear the rain in the trees outside my window.