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RE: The Ben Franklin Effect - Cognitive Biases (Pt.13)
Great to have you comment ;) I don't like marketing or advertising due to the manipulative focus it tends to have. I understand some of it, but surely not as much as others. I write about these from my own understanding of consciousness/psyche. Fundamentals of human existence ;) to which marketers and advertisers play upon. It's all psychology for them. I believe they started hiring psychologists in companies at some point in the 1900's to make products sell better.
Yes, the early marketers discovered these "buttons" and they've had a century to polish their craft.
There are some people doing marketing now who actually point out that these are more or less hardwired into humans and they jokingly say things like, "Use these for good, not evil."
I've never been able to "market" something I didn't truly believe in though.
That's probably why I'm sitting in a wobbly chair, typing this on an old Dell keyboard in my home office instead of some corner office on Madison Ave.
It's nice though, I can hear the rain in the trees outside my window.