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RE: Steemit's Soul is For Sale
You're right. They have no clue about brand experience. They're techies. User experience is the closest we get to a digital brand experience.
They should study Facebook a bit more carefully. Including why people are now leaving Facebook... Great user experience + censorship. 1 positive + 1 negative. Steemit - bad user experience (for some) + perceived censorship = zero zero.