Simply putting "own" first also flips the expectations and mindset going in on its head.
"Earn by posting" = expectations of reward and dissappointment as soon as those are not met. + Naturally assuming that what you get paid is something you're supposed to sell by default. => Harms the quality of users we attract, the retention rate, and lowers the number who holds steem and sees a point in contributing.
"Be a co-owner in Steem" = You want to grow with the platform, make what you own more valuable, and act resposibly because you know you're a part of it.
More so than a rebranding, we need to put a better message in front of our product.
Simply putting "own" first also flips the expectations and mindset going in on its head.
"Earn by posting" = expectations of reward and dissappointment as soon as those are not met. + Naturally assuming that what you get paid is something you're supposed to sell by default. => Harms the quality of users we attract, the retention rate, and lowers the number who holds steem and sees a point in contributing.
"Be a co-owner in Steem" = You want to grow with the platform, make what you own more valuable, and act resposibly because you know you're a part of it.
More so than a rebranding, we need to put a better message in front of our product.