Engaging with customers
It's important to get noticed by customers, but more than that we should involve them and encourage them to interact meaningfully and purposefully with us.
When customers interact and engage in a meaningful ways they develop emotional attachment and a sense of ownership.
Loyalty is likely to develop and some will even become champions of our product or service. Word of mouth is a powerful tool and is best encouraged as customers become more involved.
Once again creativity and sufficient focus is required to constantly be finding new ways or improving existing ways, to more deeply involve our customers in our business.
Customers typically want to express opinions, share experiences and give ideas. We need to provide appropriate avenues for these types of expression and respond adequately to such feedback.
Customers should be engaged in person as much as possible but technology can be a marvelous way to extend our reach beyond those immediately present.
Email and social media can be used appropriately and thoughtfully.
Our communications via technological channels must be as meaningful, considerate and thoughtful as if we were engaging with people individually and in person.
So true. Customers buy from people they like and people they trust. While email serves its purpose there is nothing like meeting face to face to develop and maintain that relationship. And remember the old days when people wrote and signed personal thank you notes and mailed them. That level of class still holds up!
technology and internet are there to be leveraged. I think the issue with most people is not learning the relational side to electronic communication. As distant as email correspondence may look or be, there is a science to making it look like you are right there in from of the client, sharing with them in light of their utmost needs and not just talking at them.
This is the problem. Many have been blinded to the law of numbers, believing that all that is needed is roll out a message to thousands at once and at the end few will still buy.
No.
Humans are humans whether through mail or live. It is the relational aspects to the content design of films script that makes the viewer weep in emotion as though he/she were watching it live as a stage play.
Customers buy from humans, not robots. And it is believe and trust that wedge that bond between you and your customers together.
Thanks @njphotog
In simple term customer satisfaction is more than just showing them your products but also how you relate with them matters allot. Your product can attract a customer but your relation with they will makes them regulars.
Exactly
synchronization between customers must always be maintained.
It is always necessary>quote
Thanks for the good article. I agree and the key words are "engaging" and "trust"
This is really need in this business world. Keep it up
good post friends. thank you for sharing with friends here
@sme, so basically, we must learn how to strike a balance between using technology and engaging our customers. we won't accomplish much if we don't engage our customers and that reminds me of an incident that happened to me a while ago, i had set up bot to respond to my customers, unknowingly, i had set up the wrong message for a particular product, so the bot responded with what i have set up in its AI. i ended up loosing lots of customers that day and learnt my lesson in a bitter way. Thanks for bringing this back to memory once more. But do you think we can engage our customers without the use of technology?
That's one of my goals as a small business owner. Keep people updated about their product, and maintain open communication. If I'm having a slow period where I'm not producing anything, I try to run a sale or give some kind of big update on the shop.
I think it's important to make the customer feel special not by the means of doing extraordinary things but just give him that feel that we want him even though if he doesn't want our product. For me electronic communication with the customer is worst form of marketing. It seriously is off the radar. Face to face discussion with customer is the best form of communication. You can read his smile his body movements and you can accordingly judge his thought process.
customers are always right, but that doesn't mean they should ride on you but its always advisable to talk to them calmly for better services