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RE: How to launch a new product? Recommendations on how to get started step-by-step.
No, it's about the specs of the product, the name, a look/corporate design e.g logo, the key market and the budget to start with. 5 different things you should take care of before you start anything.:) You don't have to of course, it's just a recommendation. :)
I'm tell you this with my experience :)