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No, it's about the specs of the product, the name, a look/corporate design e.g logo, the key market and the budget to start with. 5 different things you should take care of before you start anything.:) You don't have to of course, it's just a recommendation. :)

I'm tell you this with my experience :)

Sorry, now I know what you mean. I simply misunderstood your post, you're absolutely right!:)

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