Hi, @sme! Thank you for the post. How do you understand who your customer is? Do you hire investigators? Do you gather focus groups? Do you ask friends and families? Do you ask marketing professionals?
Every startuper and every businessman should understand who the customer is. Me personally as a part of startup team just think logically 1) what is the target auditory for my product? 2)taking into account specific advantages of my product specialise who my customer is. But the problem is that it's just my theory. If I fail the project fails also. Are there any opportunities to make sure my theory is accurate?