@stan is working of some marketing for the Billion Hero Campaign which will include some exposure for Bitshares it self, but agree we need to get the word out more. Bitshares community is known for no hype and smart people quietly building and improving the platform but not for its marketing prowess.

Deposits BTS is easy you just use your alias/accountname (no need for cryptic addresses), its just a send transaction, but the deposit/withdraw page (used for interaction with the bridges and gateways) is a little confronting at first.. JonnyBitcoin is actually looking for input as to how we can reduce the complexity and make it more intuitive (HERE). Also agree the UI is very powerful and flexible but we could benefit from sole role specific wallets and platforms.

Thanks for the comments