RE: Bitshares — New website update (Part 8)
OK -I don't like it. It is too heavy in crypto speak and does not share the value to someone who does not understand this. I joined the excahnge last week and as someone new to crypto this doesn't mean much to me. We need to relate it to other things. For example: power Show a man with a small backyard generator and then an industrial power plant. Or show a man with a small pickup truck ("This is bitcoin") and then show a mac truck underneath. "This is Bitshares" (small print --- worlds largest blockchain tested up to xxx transactions a second. For Fee, Bit share trading is almost free. A trade costs .01213 BTS that is like Less than 1 US penny for 8 trades. (note figure out math; but these costs are so low pick a slightly higher number that has a ring to it.)(for fine print put a date) (compare this to 5 competing exchanges. (bittrex, poloiex ect) with their fees (which are about 0.25%). A color chart here would show how cheap we are. To explain the the decentralized exhanges.... You know what BitCoin did when in brought block chain technology to to Banks (show banks visa mastercard in the background in black and white old fashioned out of date way with Bitcoin symbol in front. We are bringing block chain technology to exchanges. No central point, you hold your own wallet, trades in the block chain. (show a graphic of I want to buy.... I want to sell... Trader A sells BTC to Trader B in blocks in a Chain with a hash ) In the background show the names of Decentralized exchanges our competitors with a obsolete stamped over the top) , The current site is Sharp, and well designed; but it only communicates in cryptospeak. Using Pictures and Visualizations we can sell the features and benefits and tell them what this does for them. A decentralized exchange the government cann't shut down that trades with tiny fees. It is a story we need to tell. And we need to tell so people who don't understand cypto get. Your grandmother has to understand! Anyway, I am sorry to be so negative, but I don't think you are effectively selling the features this revolutionary platform has!
I kind of agree - and yet I don't because I like it how it is.
Maybe include a 'for dummies' section
Yeah, it is a major change up. But marketing needs to be directed at the unreached customer not the reached customer. If people can't understand it; they can't join. One way to navigate between the to methods is with background picture or examples; there you are able to suggest things. That said I know it is a major changeup. Just want to stir some thoughts on how it could be better.
Yep. These are good suggestions 👍
we have a big marketing effort going on with the HERO with the aim to get regular people using bitshares to store and spend money without even knowing they are using the bitshares exchange.
I think this is a job for providers like Openledger. Remember, bitshares is a tool not a product, and anyone can build an interface for the exchange. Providers like Openledger need to market their front ends while the bitshares website attracts the techie sort of folk who is interested in developing stuff for the platform