New Artsy Beer Can Designs In The House!

Hi all, last year I designed and illustrated three 16 oz beer cans for a craft brewery in Grand Traverse, Michigan. After several revisions and lots of tweaking, they went to one state commission for approval and finally to the printer and canning company who filled the with their precious contents. If you happen to live in Michigan and like great quality beer you should definitely check 'em out.

The concept was to A) create 3 designs that appealed to the beer loving outdoor enthusiast crowd in northern MI, and there's a lot of great outdoors to be enjoyed in the area, and B} make the designs striking enough that someone who doesn't know the brand still feels the urge to pick the cans out of the cooler to at least take a closer look. Judging by the early response from distributors, canning people and others in the business, mission accomplished.

NORTHPORT IPA

GLEN LAKE IPA

LAKESIDE LIGHT