Oh on the monetization question, thats a tricky one as it does require the collective intelligence to be active to be really powerful. One thing I think which shows the flaw is if you go on there and have a play around there isn't enough people. The idea of Swam Intelligence could be cool integrated into other platforms where users are active and do exists, maybe even by doing a delay in the swarm that could create more accuracy. Too true re the polling point.