Paper wine bottles!?
https://www.joe.co.uk/news/aldi-launches-the-uks-first-paper-wine-bottles-in-supermarkets-425705
Typical contemporary reporting: the article emphasizes the reduction in carbon footprint, as though the companies involved are thinking about their climate impact.
No, they're thinking about how to reduce costs, and propagandizing it as a climate policy because they know most people - including drinkers of cheap wine - are mindless reactionary automatons.