octopusintel (36)in #competitive • 6 hours agoCustomer Experience as a Competitive Intelligence GoldmineI recently had the opportunity to walk around and talk to stand holders at the Digitial Accountancy Show. I know, who…octopusintel (36)in #competitive • 7 days agoOutsmarting Competitors with Strategic Intel: The Power of Better ChoicesWhether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in…octopusintel (36)in #competitive • 12 days agoWhy Your Cheaper Pricing Won’t Win the MarketWhy Your Cheaper Pricing Won’t Win the Market (And What Will): Weekly Winning Strategies Let’s talk about pricing…octopusintel (36)in #competitive • 21 days agoThe Competitive Intelligence Optimisation TrapThe Competitive Intelligence Optimisation Trap: Weekly Winning Strategies We’re told to analyse everything. Track…octopusintel (36)in #competitive • 27 days agoWeak Signals: The Hidden Goldmine of Competitive IntelligenceMany are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are…octopusintel (36)in #competitive • last monthTurning Setbacks into Strategy by using Competitive Intelligence and Creative ThinkingFailure isn’t just an occasional mistake that others make.—it’s inevitable. You make assumptions, take a risk, and…octopusintel (36)in #competitive • last monthMinimum Advertised Pricing (MAP): The Silent Battleground in Competitive StrategyMinimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this…octopusintel (36)in #competitive • 2 months agoWhy Your First Answer Is Probably Wrong—And How to Get It Right: Weekly Winning StrategiesHow often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you…octopusintel (36)in #competitive • 2 months agoA Line Has Two Sides: Gaining the Competitive Edge in Market AnalysisIt’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the…octopusintel (36)in #competitive • 2 months agoAvoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?Avoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?: Weekly Winning Stratgies When it…octopusintel (36)in #competitive • 2 months agoStop Watching Your Competitors - Start Understanding Their Next MoveMost don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really…octopusintel (36)in #competitive • 3 months agoWho Are Your Competitors Really Trying to Help? Weekly Winning StrategiesWho Are Your Competitors Really Trying to Help? Weekly Winning Strategies To improve your competitive intelligence…octopusintel (36)in #competitive • 3 months agoBeating Competitors at Their Own Game and Outpacing DisruptionThe biggest disruptor in your market over the next decade won’t be AI itself. It will be those who use it better…octopusintel (36)in #competitive • 3 months agoUncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning StrategiesUncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning Strategies…octopusintel (36)in #competitive • 4 months agoLook at the Order in Which You Do Things: A Market Analysis PerspectiveWhen analysing competitors or assessing market trends, the order of operations matters more than you realise. Many…octopusintel (36)in #competitive • 4 months agoBe Less Critical: Why Overthinking Your Competitors Can Hurt Your GrowthIn competitive intelligence, we’re told to scrutinise our competitors. We must analyse every move and dissect every…octopusintel (36)in #competitive • 4 months agoBreaking the Hindsight Trap: Avoiding Bias in Competitive Intelligence and strategic planningHindsight bias is a big problem in your competitor analysis and strategic planning. When we look back on competitors’…octopusintel (36)in #competitive • 5 months agoGive the game away to reveal your hand too early“Give the game away” — it’s when a company, either by sheer oversight or miscalculation, reveals its hand in the…octopusintel (36)in #competitive • 5 months agoUncover What’s Missing: The Strategy-First Approach to Competitor Analysis: Weekly Winning StrategiesWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too…octopusintel (36)in #competitive • 5 months agoEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive IntelligenceCreativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections…