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Hey, how is Zohem supposed to do that? I have basic understanding of the adTech industry, but can someone be more specific about Zohem's approach?

It is heart-warming to see that so many industries outside the fintech sector are embracing blockchain technology. AdTech could definitely do with the support of blockchain tech, given the fact that the major issues marring it stem from the totalitarian approaches of players like Google, Facebook and Amazon.

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