Why Most of the Music Videos on YouTube have a “VEVO” Label?
**Lets get right to the topic - **
What is Vevo ?
- “Vevo” stands for “Video evolution.”
- It is a group of two of the three most popular music record labels “Sony BMG” and “Universal music group.”
- It was founded in 2009 and came into attention after a Nicki Minaj's video “Stupid how".
How does the Vevo work ?
- It's all revolve around advertisement.
- The money earned by YouTube is divided into 4 parts:
- YouTube: It hold most of the share, roughly around 50% - 60%.
- Google: Being a owner of Youtube, it also share about 7% of the money.
- Vevo: It gets 43% - 33% of the total money.
- Artists: They get **10% **of whatever Vevo earns, if Vevo get $25 per 1000 views than the artist will get $2.5 for it.
- They even have their own website, where the money earned (comparatively much less than what YouTube earn) is divided into only two parts: Vevo and the artist.
Why didn't the artists make their own label, with knowing that they will earn more?
- Well, it's not safe. Everybody knows that it's 21st century going on and spamming is just a cup of tea. There were also some instances in the history where the stolen video had got more views than the original video!
- Vevo ensures the artist that no one can copy their video, as all the copyrights are in the hand of one of the most respected label: Vevo.
How long this will go?
- Nobody knows it. Till the time Vevo and artists are comfortable with YouTube, it will remain the same.
- If somehow Vevo take out all it's content from YouTube you will no longer able to see them, for free. (God bless the Torrent).
This post recieved an upvote from salaheldeen0. If you would like to recieve upvotes from salaheldeen0 on all your posts, simply FOLLOW @salaheldeen0
Interesting post, always wondered what vevo stands for, but not enough to google it tho :D
upvote if you like. follow @techytushar for more
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