YouTube, the home of creativity and also annoying vloggers who want to make big with their exuberant and sometimes exasperating content. With around 5 billion videos being watched daily, it is likely that the idea of becoming famous will strike in lots of minds. Some manage to convert their ideas into reality whereas some fail drastically and become internet meme. With main objective being revenue generation, loads and loads of videos are uploaded on the platform by many novices. Making it cumbersome.!

Recently, to cut loose these unwanted content providers and to make “YouTube great again”, the YouTube Partner Program (YPP) was updated and two clauses were added, which can consequently dump down the morale of budding YouTuber’s and those who have left uploading videos as such. With new updates, to monetise a channel and to earn revenue, a channel must have a minimum of 1000 followers and a threshold of 4,000 hours of watch-time content within the past 12 months. Yes, you read it right. 4000 hours. That is, 166 plus days worth of content. So, a YouTuber who used to upload a 5 minutes of content needs to post at least 48,000 such videos per year to get revenue! Which means 131 videos a day. This really sounds tiresome.

With these steps, YouTube is trying to focus on grooming users who want to opt YouTubing as their career rather than a hobby and a side-source of income. With this being said, This will effect the vloggers or channels to create more and more content. This arrangement has quite few drawbacks.

1. Quality of content will be hampered.

We humans are creative, but not as much that we can get new ideas every instant and create next “BIG THING”. To earn revenue channels will be forced to create more and more content and consequently, the quality of these videos will fall down. Brace yourselves, lots of television soap reviews and game reviews with stretching contents are going to strike YouTube.

2. Still channels with great content won’t be earning anymore.

There are many channels with lot of great contents but have stopped production of new videos. Such people will face the real heat as their great contents worth millions of views will not be getting any revenue. Deal breaker?

Henceforth, such channels will have to start creating their contents or maybe repackage their old products in new form and sell it on YouTube again.

3. Planning to be a YouTuber? Think again.

With above mentioned points it is quite clear that touching great feats on YouTube won’t be an easy task. Viewers might get irritated with all juxtaposed contents which could have been great if and only if they did not require to stretch. Also, it will be a direct fight of an individual with well established channels with proper productions and reach.

YouTube is getting tough. What about you? Are you ready to face the heat?