Types and How Ads Work on YouTube
Advertising revenue is a great source of income for creators. Think about how to create videos that resonate with audiences and work for advertisers.
There are 3 important factors in the YouTube monetization system:
Viewer
Creator
Advertiser
From a viewer's perspective, YouTube wants YouTube to be the best place to enjoy entertaining content.
From a creator's perspective, YouTube hopes that YouTube can become an optimal platform, where creators can create content that viewers like and make sustainable money from the content they upload.
From an advertiser's perspective, YouTube wants to provide a safe environment to reach their target audience precisely with measurable precision.
These three players complement each other.
Creators build audiences
Advertisers buy ads to reach audiences, and
Viewers watch videos with relevant ads, then
Creators get paid.
After joining the YouTube Partner Program, you can monetize your videos by activating ads from YouTube Studio and start making money.
It is highly recommended to select all ad formats as the default upload so that you can maximize the types of ads displayed.
However, make sure the videos you choose to show your ads adhere to advertiser-friendly guidelines.
Advertiser-friendly content is usually appropriate for most audiences and does not contain sensitive topics, such as sexually suggestive content, drugs, or hate speech content.
That's just some, there are many more examples of content that is not suitable for advertisers.
Content aimed at a more mature audience can still make money on YouTube, but there may not be as many ads.
The ads that appear in your video will be selected automatically based on various factors, including:
Viewer
Video metadata
Is the video suitable for advertisers
Ad type
The following are various types of advertisements that can appear on your videos, including:
- Display advertising
Display ads appear to the right of the video and above the list of video suggestions.
- Overlay ads
Overlay ads are semi-transparent ads that appear in the bottom 20% of the video.
- Bumper ads
Bumper ads are non-skippable, have a duration of 6 seconds or less and must be watched before the video goes live.
- Skippable ads
Skippable ads are video ads that can be skipped and usually these ads appear in between video shows.
- Non-skippable ads
Non-skippable ads are video ads that cannot be skipped and usually these ads appear in between video shows.
- Sponsor card advertising
Sponsored cards, which display content ads relevant to the video.
- Mid-roll ads
Mid-roll ads are ads that are displayed on long-form content, videos that are at least 8 minutes long.