WHY RIPPLE (XRP) IS A GOOD INVESTMENT

Here is why XRP is a good investment:

I have had many discussions with friends, people who are invested in crypto and ones who are not. Adoption always wins, and XRP has real potential for use in financial institutions and payment providers. A lot of digital assets lack a clear purpose. They may be used to store value, purchase commodities or for consumer transactions, but were not created with a single explicit application in mind. By contrast, XRP is specifically about the transfer of value and built for enterprises, making it one of the few digital assets with a real, clear use case behind it.

#1 XRP offers banks and payment providers a reliable, on-demand source of liquidity for cross-border payments.

Today, it takes about 3-5 days to send money from one country to another through a bank, which usually involves high fees the risk of the payment being delayed (or never go through altogether). Alternatively, businesses can pre-fund nostro accounts in the recipient’s country, which ties up capital. XRP is part of a solution that fixes all these shortcomings, with an average settlement time of 4 seconds, at a fraction of the cost. By allowing financial institutions to source liquidity on demand, in real time, without having to pay foreign transaction fees or pre-fund nostro accounts, XRP will help them to expand into new markets, lower foreign exchange costs and provide faster payment settlement for its customers.

#2 Faster cross-border payments:

Ripple is committed to solving the issues with cross-border payments and create an Internet of Value where we move money as efficiently as we exchange information. Our solution involves creating a common standard for payments and using XRP as the digital asset that will bring together currently disconnected ledgers and blockchains.
XRP operates at a scale and speed far greater than Bitcoin
Bitcoin can process up to seven transactions per second, any of which can take more than two hours to clear. Compare that with a traditional payments service like Visa that averages 2,000 transactions per second and you can see that Bitcoin does not have the scalability to meet typical customer demands. The XRP Ledger processes more than 1,000 transactions per second and can scale to the same throughput as Visa, all in real-time.

#3 Secure Ledger

The XRP Ledger is where XRP transactions occur and are recorded. It is an open-source code base that is supported by a community of trusted validators and a team of full-time engineers that actively develops and maintains the ledger. Since day one, we’ve made the XRP Ledger more resilient and resistant to a single point of failure by decentralizing it, a process that continues today.

#4 Sustainable

Bitcoin is a mined digital asset, meaning that new coins are constantly created by huge data centers processing complex math problems, or “proof of work”. This inefficient system demands massive amounts of electricity – the cost of producing one coin could power 3.67 US homes for a day – and has been called “unsustainable”. XRP is not a mined digital asset so every single unit of the currency that exists now has already been created, with most owned by Ripple (55 billion of which is held in escrow) and the rest held by companies and individuals.

#5 Bank Adoption

It’s a question of WHEN, not IF, banks and other financial institutions begin using digital assets in their day-to-day business operations and it will be interesting to see who the winners and losers in the digital asset space will be. I am confident that XRP will succeed because it has a purpose – enabling financial institutions to send money across borders quickly, cheaply, and easily – that is relevant to businesses and consumers everywhere.

#6 News Adoption

It is starting to get attention in the investment world
https://www.thestreet.com/story/14276164/1/watch-out-for-ripple-crypto-rivaling-bitcoin-and-ethereum.html

source: https://ripple.com/insights/nine-things-need-know-xrp/