Yogov's perspective on the wealthy: 77% of consumers want to feel a personal connection between them and the company versus the

Every year, Yogov conducts a global perspective study on the rich, which explores the behavior, lifestyles, ethical and social values ​​and shopping habits of the most successful people around the world. These interviews are conducted with respondents from 14 countries to identify their views and relationships with more than 299 brands in 11 different categories.

Recent findings indicate that 77% of respondents in the UAE, Saudi Arabia and Kuwait claim that their sense of a personal relationship with brands is a factor in determining their loyalty to them.

The results revealed a decline in consumer loyalty to brands in the Middle East where 65% of respondents in the UAE, Saudi Arabia and Kuwait said they had become less loyal to brands than in the past. Seventy-nine percent of respondents say the reason for their loss of loyalty to a brand is a consistently better brand.

Interestingly, 81% of the wealthiest consumers from the three countries surveyed agree that non-luxury brands are offering luxury lab