X Launch Pink App

it makes sense, more high-profile people posting more often in the app will bring in more users to see what they have to share. But Yaccarino’s first talent deal, with former reality TV star Paris Hilton, has likely raised more than a few eyebrows.

But that’s what X is going with, and now, you can join in the “Paris Hilton Era” in the app, via a new pink app icon for X Premium subscribers.