Cyber Bullying
First, there are abuse threats at the individual level. Deepfake can be used for cyberbullying, insulting and blackmail. In 2017, deepfake "celebrity pornography" with the faces of actresses and celebrities became a big trend.
These videos were shared on Reddit and various pornography sites. When this situation descended from well-known people to the public, it had just as bad consequences. If someone shared a pornographic image or video of you with friends and family, it doesn't matter if it's fake or not. A great damage has already been done to your personality.
Or think of a celebrity, a politician. After such a post, you cannot tell anyone that it is not real. Even if you explain it, more than half of you wouldn't be able to believe it!
Deepfake Danger We May Face During Elections
Since videos can make it seem like they are saying things that politicians do not say, they are a very suitable political attack tool to manipulate the masses in elections. This issue has become even more important for the United States, which has experienced a still debated election in 2016. Many states have started to activate laws that can hold those who share and disseminate such content accountable. If the necessary measures are not taken, we will witness the effect of deepfake danger in the 2020 elections.
We are the country with the most fake news and manipulation in Europe. Our people are not IT literate and we like and share whatever comes before us. On top of that, consider your followers? They believe it and share it again because they love you and because you shared it. Lies full of manipulation and disinformation spread to millions of people within seconds.