Twitter and Sprinklr Join Forces to Release 2021 Customer Care Report

With nearly half a billion Tweets analyzed from over 1,000 brands globally, the report shares quantifiable insights into best practices for customer care on Twitter. Here is a brief overview of the findings.

Best Practices for Customer Care on Twitter
Impress your audience with your attentiveness.
Top brands respond 3x faster and reply to 8x more Tweets than typical brands on Twitter. These brands receive 10x more mentions because customers know they will address their questions. ​

Being a good listener, quick to respond, and consistent in your engagement will show your audience you care.