To me, choosing the perfect ring isn't just about shiny stones or price; it's about capturing the essence of your love story. But before you go to the nearest jewelry store to buy a new ring, it's important to know what you're dealing with. First, Russia's invasion of Ukraine on February 24, 2022, has prompted many consumers to abandon market research to find companies operating in Russia before making a purchase decision. Secondly, customers wonder who the people who provide them with wedding jewelry are: real jewelry experts or just friendly salespersons.