RE: The world of work is in full revolution, have you noticed?
That was very interesting!
I believe there is a refutation for the oft-heard phrase that people don’t want to work, and that is the success of video games. Video games require people to engage in what can be pretty repetitive labour (repeatedly pressing buttons). Despite this fact, video games are enormously popular. People are not just working for free when they play video games, they often pay to be able to engage in this kind of work.
I believe this happens because we pay businesses to do video game work, and so those businesses are motivated to make that work as creative, social, rewarding and fun as possible. In contrast, in the world of employment the business pays you to work. You are considered a cost and there is often a motivation to reduce the qualities of work that make it rewarding, so that savings can be passed onto the owners and consumers.